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Female Climate Freedom

D&AD New Bloods Submission

The brief

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Develop a strategic advocacy campaign aimed at urging governments, policymakers, civil society, and funders to prioritize investment and support for women's sexual and reproductive health rights amidst the ongoing climate crisis.

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Concept

Our selected D&AD brief centers on initiating a comprehensive movement designed to increase awareness surrounding the wide-ranging ramifications of the climate crisis in contemporary society. Our focus was on highlighting the disproportionate impact of natural disasters, such as storms, floods, and droughts, on women's sexual and reproductive health rights. To this end, we developed the Female Climate Freedom campaign, strategically crafted to engage policymakers and the broader public alike.

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