Operation Cold One

Concept

Our idea was to create a campaign that depicted the positive feelings and camaraderie associated with larger consumption while not excluding women or an older demographic.

The campaign is dubbed "Operation Cold One." Our main point, in both moving pictures, is that Fosters is worth all of the obstacles that stand in its way. This is further aided by our campaign's humorous styling and relatability to everyday life, which provides Fosters with a memorable, long-lasting campaign despite being shot during Covid restricted times. We also explored post-COVID by creating a second moving image based on the same concept but set on and inspired by British beaches.