Marketing

Exceeding Your Expectations

The Brief

Create a marketing campaign and plan that uses interactive mediums to pique the interest of children aged 3 to 9 years in the mundane task of brushing their teeth and improving their technique.

Concept

My concept was to develop a campaign that uses a narrative to engage children in their tooth brushing routine in order to alleviate the tooth decay crisis in young children. Colgate is marketing a free additional branded interactive storybook and sand timer to differentiate Colgate kids toothpaste from its competitors. The tone is upbeat and appropriate, which encourages people to make brushing their teeth a fun family activity.