Community First Responders
Collaboration with CFR Burton-on-Trent
The brief
Concept
Support Burton-on-Trent Community First Responders charity in creating clear brand guidelines and create promotional content to raise donations and charity awarness.
I collaborated with Burton-on-Trent Community First Responders and key charity stakeholders to define our primary objectives: increasing donations to support fuel costs and essential medical equipment, and developing a consistent, recognisable brand identity to raise community awareness. A key focus for Burton CFR is to dedicate more time to delivering CPR training within the community, including local businesses, families, and organisations.
Through demographic research, we identified a preference for approachable, accessible advertising, with English and Urdu selected as the primary languages. We redesigned the existing donation pots with clearer branding and messaging, and created flexible CPR training posters that allow easy updates to dates, locations, and illustrations to engage specific target audiences better.
